BuyBack Sell Uncategorized

Selling Your Watch: Fact versus Fiction

This is a facts first article. Without the mandatory fluff, let’s talk about selling used luxury watches because you are in need of some urgent cash. Did you know that the massive global pre-owned luxury watch market is valued at USD 25 billion a year and growing? Or that, while new watches cost pretty much the same across the world – from Dubai to Sydney and Los Angeles with differences only in local duties and taxes – pre-owned watch prices for a specific model of similar condition and vintage can differ by as much as 200%? This significant variation in the price of second hand watches is not just a fact over countries but also within them, among different cities, and even from dealer to dealer. This just complicated your life, didn’t it? In case you need figures in boxes for a clearer picture, here’s what the number crunchers at NorthLadder came up with to help break it down for you:

To translate from geek-speak, the infographic above brings home the point that even within the same city, prices for pre-loved luxury watches may vary from 60% to 90%. This is primarily because dealers quote a price based on their customer base which is driven by the comfort with and demand for certain watches. It’s a simple case of demand and supply complicated by trends and fashion. Added to that, every dealer has their own standard of what constitutes as a ‘good’ or ‘average’ condition for a pre-loved watch.

Exactly the same theory (of demand and supply) applies to you when you need instant cash. You are left with no option but to sell your fine luxury watch to a local dealer and lose a lot of value in the process. Now you’re thinking of approaching a consignment based dealer who will try and sell your watch to another individual at your preferred price. Granted, you have a better chance of getting a higher price here than at the local dealer’s, but you should know that there will be nothing ‘quick’ about the transaction. In fact, the wait could be weeks and even months. Also, if you want to have it both ways – get the cash and retain your asset – you’ve just placed yourself in an impossible situation! But it does not always have to be that way.

NorthLadder solves this quagmire quite elegantly. We offer you instant cash without compromising the value of your watch and always in total discretion. What’s more, you even have the option of buying your watch back when you feel the time is right. How do we achieve that? Our prices are a direct result of having a large global dealer network onboard, as opposed to working with just individual, local dealers. We run blind auctions on this platform which ensures dealers place their highest bid or risk losing the auction. This gets you the best price from around the world, all while sitting right here in the UAE. Given the fact that prices for used watches fluctuate so wildly on a local level (as illustrated in the infographic above), having access to the global market is definitely a win-win. Our BuyBack policy allows you to leave your watch with our trusted partners for a specified period of time (the date is extendable, of course), and buy it back at a pre-agreed price. So, you get instant cash when you need it, and also get to retain your watch, with everyone else none the wiser! If you don’t want your watch back, since this is not a loan, the transaction is considered complete as a sale.

NorthLadder’s transparent, global and competitive model of making instant cash available to you can’t be beaten. If you are thinking of putting your luxury watch on the market, do yourself a favor and check with us first. We will be happy to show you how this experience will not just be different, but also profitable, easy, legal and completely discrete. Visit our website to get a clear picture of exactly how we function.

BuyBack Legal Sell Uncategorized

The TAG Heuer Carrera Debut

As TAG Heuer marks a milestone anniversary at 160 years, what stands out is change co-existing with constancy in cutting edge watch-making. The brand’s commitment to innovation is a characteristic exclusive only to the most formidable Swiss watchmakers. It is in this spirit, that TAG Heuer has announced the debut of yet another series – TAG Heuer Carrera. Forever Chasing Tomorrow.

The year 1963 saw TAG Heuer combine elegance, sporting spirit and its reputed ingenuity to present an iconic sports watch designed especially for professional drivers and sports car enthusiasts. The timeless chronograph has now been redefined into a 42mm stainless steel shape and put into the spotlight again. Heavily reworked yet uncluttered and still true to its origins, the TAG Heuer Carrera shows off multiple new features. The now slimmed down profile sits well with the sturdy, parallel and elongated lugs, the new pushers, and the metal crown for an elegant and sporty feel. This bold chronograph has refined indexes and hands, catching the light better with their Super-LumiNova surfaces for accurate legibility, even at top speeds.

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The pursuit of a ‘clear, clean design’ for the dial has resulted in modifications in detail, both big and small. Take for example, using the inside bevel of the tension ring of the glass for the markings; or the minimalist cross hair markings as a substitute for the classic 6 o’clock sweep seconds register. A symmetrical date window is placed unobtrusively under this. Also new are the fresh take on the hour markers and the use of the Serif font for the Carrera printed script. Departing ever so slightly from the rest of the Carrera stable – only enough to establish its unique stylistic identity – is the traditional sunray-brushed pattern replacing the deep radial brushing on the dial surface for two models. The other two versions flaunt glossy opaline dials. Stylistically, the case is a slimmer version of the Carrera Sport Chronograph, but with narrower applied indices. The familiar 3 o’clock and 9 o’clock sub dials are prominent and help tie the watch firmly to the Carrera series. The iconic pointed and striped baton hands remain, as unchanged as TAG Heuer constancy. Add to this mix the Heuer 02 with its 80 hours of power reserve and sapphire case back for a view of the exquisite rose-gold colored rotor, and an icon is born.

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The TAG Heuer Carrera is a study in beauty and functionality – very seldom does one come across a timepiece that has not one superfluous feature and is still so luxurious. Choose from four aesthetically delicious models, two of which come with the sporty no color steel H-link bracelet setting off steel black and steel blue dials. The other two options are more luxurious, mounted on a stunning brown alligator leather strap. This adds just a dash of drama to the steel gray and rose-gold plated accented steel white dials that adorn it. 

Priced at AED 19,250 and above, all models of the new TAG Heuer Carrera Chronograph series will be available starting October 2020. For more information, please visit the TAG Heuer website.

After that stroll around divine horological creations, let’s take a deep breath and return to the real world. Did you know that NorthLadder’s last deal, involving a TAG Heuer Autavia, led to a payout of AED 9,000? Wondering what that means? In short, we’re talking about a quick and dignified solution to your urgent cash requirement. Imagine a discrete platform where you can sell your watch or other luxury assets, at a great price. You get the instant cash you need and have the option of buying your item back too! Like what you hear? Visit our website to allow us to answer all the questions that are crowding your mind about how we work.