Named for the original mecca of motor racing, Daytona in Florida, the Rolex Cosmograph Daytona is indeed a ‘Watch Born to Race’. Developed specifically for luxury watch wearers who have an affinity for driving and speed, the Daytona is a specialized sport chronograph which has been pandering to professional race drivers for more than half a century.
True to its Rolex spirit, the Daytona of today is a tribute to continuity, one of the pillars of the watchmaker’s philosophy. This continuity is the link between a watch model as it was originally conceived, and the super watch that it has evolved into over decades of perseverance. Cosmetically, the Daytona mostly tows the continuity line; it is the technical evolution that has catapulted the watch to the position of the most advanced chronograph ever made as a Rolex watch. So, while major visual changes like introducing contrasting sub-dials and moving the tachymeter from the dial to the bezel were undertaken in the beginning of its evolutionary tale, the superior technical chronograph of today came about after the Daytona signature in the 1960s. Today, the Rolex Cosmograph Daytona and motor racing are linked inseparably not just because the watch allows drivers to measure elapsed time with unerring accuracy, but because each of its components has been developed keeping the sport and its intricacies in mind. The tachymeter, counters and pushers come together to make it a timing tool par excellence. Details such as optimal legibility have been infused to ensure the watch delivers at high speeds. It boasts the caliber 4130, a self-winding mechanical chronograph movement that has the distinction of being developed and manufactured by Rolex with the sole objective of enhancing performance. The main feature responsible for this boost is the use of a vertical clutch to activate the chronograph, as opposed to a lateral one. Some versions of the Rolex Daytona also wear the very durable Cerachrom bezel. Resistant to corrosion and scratchproof, it also holds its color under UV rays.
All of this leads us to wonder about the Rolex Daytona resale value. Rolex has a firm place in top 10 luxury watch brands lists and as expected, its models, particularly the Rolex Cosmograph Daytona, feature prominently in pre-owned watch markets as well. It is a fact that prices of pre-owned watches fluctuate across markets, so how will you get the best deal for yours? One way to ensure this is fair and transparent competition. NorthLadder has devised a clever and efficient way which brings together local and international dealers on to one platform, where your precious asset is auctioned and sold to the top bidder. This way, you get the highest Rolex watch price in UAE as well as from around the world. Case in point: the best price for a Rolex Daytona on the NorthLadder platform has been AED 67,273, which is AED 9,232 more than the average payout in the market. This figure is 16% higher. NorthLadder has also devised another system that watch people will particularly appreciate – its buyback feature. This one allows you to not just sell your watch at the best price, it also lets you buy it back after 60 days (more or less), once your requirement for short term funding is over. Quite the win-win!