Audemars Piguet Royal Oak

Audemars Piguet Royal Oak

To break the rules, you must first master them. Breaking the rules is one thing and defying convention quite another. The Audemars Piguet Royal Oak defied all with its steel case, octagonal bezel and tapisserie dial. This hyper powerful look was then topped off was an integrated bracelet. The first luxury sports steel watch with an integrated bracelet, the Royal Oak was radical in its aesthetic innovation. When it debuted in 1972, luxury watches typically used gold and were designed to be small in size; so the steel case came as a surprisingly refreshing take. As did the unfamiliar octagonal shape of the bezel attached with the now iconic hexagonal screws. And if all this wasn’t enough to set it apart, Audemars Piguet dressed the dial up with the trademark tapisserie pattern. Mastering rules, only to break them.



Founded in 1875, Audemars Piguet is still run by its founding families. This independent lineage and strong history has led to one of the oldest players in the luxury watch market creating an extremely young looking watch. An icon in itself, the Royal Oak is the first – and sometimes only – model name that comes to mind at the mention of the brand. It has transcended its revolutionary fame becoming a preferred choice in the music and movie industry, furthering its celebrity exponentially.


Such notoriety is an added advantage in the used luxury watch market in Dubai. Prices of pre-owned luxury watches fluctuate over countries, markets and even from dealer to dealer. ‘Equalizing’ these prices and presenting you with the best deal for your luxury watch is an art perfected by NorthLadder. NorthLadder is a vast platform which brings dealers together, from Dubai and the UAE and from around the world. Here, they proceed to bid for your watch through an auction. You can accept the highest bid. The figures at NorthLadder prove beyond doubt that prices quoted and payouts made on this platform are way more than the average rate in the market. Take for example the highest payout made by NorthLadder for an Audermars Piguet Royal Oak – 49% higher* than the average price in the market. That is a statistic one should keep in mind if you are thinking about putting your luxury watch on the market as a solution for short term funding. You can tide over an urgent cash need by selling your watch on NorthLadder, or better still, sell it and buy it back later. NorthLadder’s perceptively designed buyback option understands that you may not want to part with your precious watch, and as such lets you buy it back once your need for funding has resolved itself. While your watch is with us, you can be assured of its safety, and when you buy it back, it will be at a pre-agreed price after a period of time that suits you. Yes, we think about everything.


Visit our website (link), or get in touch with us at support@northladder.com. Our concierge service ensures discretion. We will be happy to answer all your questions.

*Calculation based on dealer prices on the NorthLadder platform