Santos de Cartier

Santos de Cartier

The Santos de Cartier is a legendary watch. Here, ‘legendary’ is not just an adjective to dress up the description of its history, it is actually a fact. This is how the story goes: the Santos was one of the first watches made to fit the wrist. The evolution from pocket watch to wristwatch happened over time, and this watch finds prominent mention in that story. Louis Cartier created the Santos specifically for Alberto Santos Dumont, a Brazilian aviator who found that disengaging his hold to check the time while flying was affecting his race performance. As you can imagine, simply turning your wrist and glancing at it is much quicker compared to reaching into a snug pocket to retrieve your pocket watch and then looking at it to tell the time. Voila! The wristwatch was created.


The original 1904 Santos, or Dumont’s pilot’s watch, was designed with a distinctive square bezel and a leather strap to be used as a wrist fastener. A few years on, Cartier began to mass produce this soon to be icon as one of the first wristwatches for men, (a much disputed topic). Watch evolution went on and a few decades later, the Santos is revisited, giving form to the Santos de Cartier. This one preserves the spirit of the original, only updating it to suit the times. Now it has a screwed down plate bezel and an integrated, riveted metal bracelet instead of the one made of leather. These new design features can still be found in the latest models. The Cartier Santos watch was a rage in the 1980s and popular for a few decades after that, till it was dropped for a couple of years. 2018 saw it appear yet again, revamped and armed with an entire collection, more refined than before. Find it wrapped around the wrists of stylish gentlemen in all its glory – geometric dial, curved horn and exposed screws – a tribute to history, a witness to legend.



That’s your story, one that has converted many a watch-wearer into a Cartier fan. Not one to go unnoticed in the pre-owned luxury watch market, the Cartier Santos watch racks up quite the fan following here as well. And paying tribute to this iconic watch are the people at NorthLadder, bringing pre-owned luxury watch dealers from around the globe together on to one platform. NorthLadder has set up a transparent system where these dealers bid on your watch so that you get the highest price for your luxury watch. Consider the numbers for the highest Cartier Santos payout made by us – 52% higher* than the average price for the same model in the market – a significant number when you’re in the need for urgent cash. NorthLadder is a discrete source of instant cash at times when you may be in the need for short term funding. The process is quick, efficient, and completely hassle free. We can also set your sale up with a buyback option where you have the choice to buy your luxury watch back. Simply put, there is no compulsion to sell, unless you want to. We are happy to keep your watch safely until you feel the time is right to buy it back. To know more about how we work, visit our website, or contact us at support@northladder.com.

*Calculation based on dealer prices on the NorthLadder platform